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Privacy Policy

SmartUp is committed to ensuring that all personal data provided under various applications and notifications are handled in accordance with the relevant provisions of the Personal Data (Privacy) Ordinance.

Personal data collected and held

In order to provide a better service to you, we may collect information when you attend our functions, use our services, register with us or communicate with us. The typical types of information held by SmartUp are basic contact details (such as name, job title, company name, address, email, telephone and fax numbers), a record of our contact with you and your areas of interest e.g. sectors, events,
publications etc.

Purposes of collecting and keeping personal data

The main purposes for which personal data are kept and used by SmartUp include:

  • To provide services or information to facilitate the companies to use our services
  • To mail communications, publications, invitations and such like as you may select, request or as we
    may consider to be relevant to you
  • To measure the success of specific campaigns and for general market research; and for registration for events.

We may conduct direct marketing via fax, email, direct mail, telephone and other means of communication whether now or hereafter know, or send e-newsletters to you. You may choose not to receive promotional materials, by simply telling us (see below for contact details), and we will cease to do so, without charge. If applicable law required that we receive your explicit consent before we send you certain types of marketing communication, we will only send you those types of communications after receiving you explicit consent.

Privacy of personal data

Our website uses cookies to help us gauge what information is most useful to which users and such like. Cookies, however, keep the identity of our individual website users anonymous.

The data collected will be kept confidential. SmartUp will not divulge or sell personal details to external parties for their own purpose. SmartUp may however provide contact information to:

  • Agents, contractors and personnel who provide services to SmartUp (for example, to those agencies engaged by SmartUp to administer the distribution of materials); and
  • companies and SmartUp’s clients requiring information of service providers.

Security and retention of personal data

Only authorised people have access to, custody of and the means of using personal data SmartUp collects. SmartUp promotes a privacy-aware culture that respects and is sensitive to the rights of its external contacts.

SmartUp retains personal data so long as the data are still required for the purposes mentioned above.

Access to and correction of personal data

An individual may request access to his personal data held by SmartUp pursuant to the Personal Data (Privacy) Ordinance. A charge may be imposed to cover the cost of photocopying personal data at the rate as approved by the Secretary for Financial Services and the Treasury. In addition, an individual may also request for correction of his personal data held by SmartUp if he considers the data are inaccurate.
Under the Hong Kong Personal Data (Privacy) Ordinance, you have the right:

  • to check whether we hold personal data about you and to access such data
  • to require us to correct inaccurate data
  • to ascertain our policies and practices in relation to personal data and the kind of personal held by

If you are in an EU Member State, subject to certain limitation and/or restrictions, you have the right under the data protection laws in the EU:

  • to request access to and rectification or erasure of your personal data
  • to obtain restriction of processing or to object to processing of your personal data
  • to the right to data portability

Individuals in the EU also have the right to lodge a complaint about the processing of their personal data with their local data protection authority.

Please send email to for any enquiry relating to access and correction of your personal data.